In 2006, P&G acquired the Gillette company and became the largest consumer company in the world surpassing Unilever. Article about Gillette acquisition
For P&G , this is definitely in line with AG Lafley objective to innovate through external connections and/or acquisitions.
With Gillette integration , P&G definitely completed it’s brands product portfolio . Although P&G primary target group was women , the acquisition of Gillette opened a new world of opportunities with one of the most important male brands portfolio in the world .
With Gillette integration , P&G definitely completed it’s brands product portfolio . Although P&G primary target group was women , the acquisition of Gillette opened a new world of opportunities with one of the most important male brands portfolio in the world .
What I like in that ? :
This acquisition is I think a good example about how a company could extend it’s consumer reach by acquiring new brands touching different consumers or also by developing new subrands to touch different consumers .
This acquisition is I think a good example about how a company could extend it’s consumer reach by acquiring new brands touching different consumers or also by developing new subrands to touch different consumers .
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